Writing can be an exciting thing and when you have completed a piece, it’s a natural desire to want to share it with the world. However, it can be a bit unnerving to have to send your precious story off to someone else and lose a certain degree of control over the piece, how it’s presented, and where it will be available. This makes you wonder -should you self-publish?
In this day and age there are a ton of different options out there when it comes to self-publishing. However, they may not be the ideal way for you to put your book out into the world. Conversely, they may offer you exactly what you are looking for. In order to determine whether or not this is for you, there are a lot of things to consider.
If you are a new writer, you likely don’t have a very large platform. This means your reach on your own will likely be a lot shorter than a traditional publisher’s reach would be. This could limit the distribution of your work and keep it from getting to the people who would really benefit from it. It could make the difference between your book being successful and never really making any kind of impact in your genre. People may seek out new work from these organizations because they’ve liked what they’ve released in the past, offering you an audience you didn’t previously have right from the start. However, you may have a very specialized book you want to offer to a select audience, or that would be difficult to find a publisher for. Self-publishing can offer you the opportunity to get something out there that you may not otherwise be able to offer the world.
Publishing companies have experience getting books out there and have generally gone through a lot of time and effort determining how to effectively market a book. This is something you would need to do on your own or hire people to work on for you. If you are going it alone, you won’t be able to keep up with what a team of professionals will be able to do. However, if you happen to work in marketing or are otherwise able to bring some expertise to the table, you may be able to make this work. Plus, you will be able to control all the marketing that gets put out there if you self-publish.
The cost of self-publishing can be prohibitive as well. Even going the e-book route can still have bills piling up. While you may lose some control when working with a publisher, you will also have the opportunity to work with people who can help open doors. They can handle larger expenses and can produce mass amounts of books should they be called for. These organizations may also be able to offer you other services you may have trouble paying for on your own, which can make your work even better before it even hits the shelves.